Only full expansions that can be considered complete *PRODUCT* that will get review in media (to ensure quality). One per 6 months would be perfect.
The content packages should be as big as possible - the smaller the content package is the more OVERPRICED it is at the same time!
And if they're big, you get more bang for your buck. It applies to all games but just take the GW example - compare Full Campagins to the expansion pack (GW:EN). GW:EN has similar amount of playable content like a full campagin but it doesn't introduce new professions, adds less skills and half of the armor sets are just reskins of old ones. It's also an expansion that requires having one full game. That's why it costed $40 instead of $50 at the moment of release, price tag justified. But a full campagin also adds 2 character slots and a storage tab - if you wanted to buy those separately it would cost you $30 extra! Since GW:EN added no additional storage but tons of entirely new items, I had to buy character slots for mules separately, so it costed me MORE than a full campagin would.
And DLC is almost always overpriced. Just think about it - there are many players who would happily buy a new dungeon or a God realm to GW1 for the puny price of $10. Now imagine that instead of full campagins in GW1 the content was divided to small $10 packages - take Nightfall for example:
$10 - Access to Dervish profession and Istan content
$10 - Access to Paragon profession and Istan content
$10 - Kourna Missions, Quests, Explorables, SKILLS, Armor, etc.
$10 - Vabbi Missions, Quests, Explorables, Skills, Armor, etc.
$10 - Desolation Missions, Quests, Explorables, Skills, Armor, etc.
$10 - Realm of Torment Missions, Quests, Explorables, Skills, Armor, etc.
$10 - Domain of Anguish Elite zone
$10 - Character Slot
$10 - Character Slot
$10 - Storage Tab (lol)
___
$100
woops!
Some players might like the fact content would still be optional and they wouldn't have to buy all, but the real fans who want to have and experience all would effectively need to spend MORE, possibly Much More on their game.
There's still one thing that can be EVEN WORSE than basing the game on DLC: basing it also on microtransactions online store!
Ingame wealth may depending "almost" directly on how much real $$$ you spend, just like it was in GW1 (XTH).
And take a simple example - storage space - it's essencial to have some freely available, and with new content added to the game the need for storage also increses. Imagine players get initially addicted to the game only to realise after a month of play that the storage space available is way too small. The only option they got is to buy pitifully small $10 storage chest panes, available for sale in any quantities, and they need many of them. Later when first expansions appear players find out that those expansions don't add any extra storage, but only tons of entirely new items, so they need to buy even more absurdly overpriced tabs.
There may be no monthly fees but the GW2 may cost a dedicated player more than a subscription based MMO!
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